Summary of Qualifications
Over the last twenty years, Casey Productions founder and senior advisor Kevin
Collins, has successfully built a proprietary and loyal network of highly talented
advertising & marketing service providers to help business owners, marketing
executives (Cascade Systems, Polaroid, Addison-Wesley, CIO Magazine, edocs, The
Christian Science Publishing Society), and agencies (Protocol, Dickinson Direct,
McCabe & Duval) develop, manage and execute integrated marketing
communications programs.

Whether you desire an individual specialist for a few hours to save your “project du
jour” or a team to develop a strategic blue print to launch a campaign…...
Casey Productions has the talent to easily and cost effectively become your trusted
advertising & marketing program management solution.
The working relationship we establish is designed around your needs. Acting as your
senior advisor and key contact, Kevin can personally work with your in-house
resources and established vendor relationships...or…hand pick and manage the right
individual(s) from a most enviable Rolodex of PR pros, multimedia producers, graphic
designers (Adobe After Effects and PhotoShop accelerated with ICE), event planners
(MTV’s Rock The Vote), sales incentive programs, market research and strategy
(former Director of Marketing for ADL), exhibit designers/builders and new business
development telemarketers.

Kevin is a past President of the Business Marketing Association, Boston Chapter, and
posses a senior level proficiency with the Windows & MAC environment; Microsoft
Office (Word, Excel, PowerPoint); ACT, GoldMine & SalesLogix CRM solutions;
SiteBuilder web design application.

Casey Productions…your single source for advertising & marketing program
management!

Call Today to Discuss Your Project(s)

Never a Fee for Quotes

Sterling References Available on Request

Recent/Past Completed Assignments
An overview of the diverse assignments we've successfully managed and produced for
our clients. These and other samples are available at our initial consultation.

Northern Show Management (trade show producer): copywriter/producer/director for
series of TV commercials to market home & garden trade shows in New England.
Piantedosi Baking Company (retail): copywriter/producer/director for series of TV
commercials to market new line of baking products in major grocery stores in New
England.
New England Schooner (registered investment advisors): copywriter/producer/director
for TV commercial to market financial services to high net worth individuals.
Ronan Heating & Cooling (consumer service): copywriter/producer/director for TV
commercial to market home heating & cooling services.
For Dickinson Direct (direct response design/production & database agency)
-Folio Associates (publishing): managed production and printing of 175,000, 2-color
direct response pieces and database integration of customer contact mailing file.
-Zoots Dry Cleaners (retail): managed production and printing of 150,000, 32 version,
2-color direct response pieces.
For Bressette + Company (advertising design/production agency)
-New Hampshire Clocks (manufacturer): managed the production and printing of
15,000, 4-color direct response product brochures.
-Kraft Foods (food distribution): managed the production and printing of 4,000, 4-color
direct response product fliers every month.
-King Ridge Ski area (leisure): managed entire marketing communications budget for
‘92/’93 ski season including; producing and writing radio commercials, and negotiating
contracts for 12 radio stations used in season; produced collateral materials, and
produced inaugural “Chowder Fest” promotion to benefit the New Hampshire Special
Olympics.
-Nashua Corp. (manufacturer): 4-color trade advertisement for hard disk drive
refurbishing division.
-U.S. Leather Corp. (retail): managed the production and printing of 5,000, 16-page,
4-color product brochure in each of two consecutive years.
For WLYT-92.5 FM, currently The River (50,000-watt adult contemporary radio station)
Copywriter/producer/sales of radio commercials and scheduling of air time.

Education
1979 - BS, Business Administration/Marketing; Lindenwood University, St. Charles, MO